#1: “There’s nothing more expensive than cheap advice”! Get as many mentors as you can. Don’t be afraid to pay for good advice. Engage an R&D specialist and a Export Marketing Development Expert to help with government grants.
#2: Just do it! During our discussions with the Vitamin export Director, he recounted a saying : “If you can reach, the best person to scratch your back is yourself”. This means don’t procrastinate! If you can roll up your sleeves and do it yourself, just do it! Make sacrifices where possible.
TIP #3: Define a monetization model that can capture demand.
First-time entrepreneurs are at a real disadvantage in figuring out how to break into new markets. Find a channel that’s not exclusive, meaning you can still sell to any market. Flexibility is the key. This is one reason why this company has chosen to work with Horaay classifieds, Horaay senior advisory service and Horaay marketing team.